{"id":4656,"date":"2024-08-29T00:18:53","date_gmt":"2024-08-29T05:18:53","guid":{"rendered":"https:\/\/scrconsultings.com\/?p=4656"},"modified":"2026-01-27T11:30:10","modified_gmt":"2026-01-27T16:30:10","slug":"defining-the-future-of-the-cosmetics-and-personal-care-sector","status":"publish","type":"post","link":"https:\/\/scrconsultings.com\/es\/defining-the-future-of-the-cosmetics-and-personal-care-sector\/","title":{"rendered":"Definiendo el futuro del sector cosm\u00e9tico e higiene personal"},"content":{"rendered":"<p class=\"s4\"><span style=\"color: #05316b;\"><strong><span class=\"s2\">By<\/span><span class=\"s2\"> SCR Consulting<\/span><\/strong><\/span><\/p>\n<p class=\"s4\"><span class=\"s2\"><strong>Fiorella De la Cruz Huam\u00e1n<\/strong>,<\/span> <span class=\"s5\">Consultant &amp; Comercial and Marketing Head of SCR Consulting<\/span><\/p>\n<p class=\"s4 translation-block\">El Estudio de Inteligencia Comercial: Resultados anuales 2023 y proyecciones 2025, llevado a cabo el 27 de febrero, marc\u00f3 un momento significativo para el sector cosm\u00e9tico e higiene personal en Per\u00fa. Organizado por el Gremio Peruano de Cosm\u00e9tica, Higiene Personal y Aseo Dom\u00e9stico (COPECOH) de la C\u00e1mara de Comercio de Lima, este encuentro se present\u00f3 como una oportunidad valiosa para analizar las tendencias actuales y futuras, as\u00ed como para fomentar la interacci\u00f3n entre los profesionales del \u00e1mbito.<br>\nSCR Consultores tuvo el honor de participar nuevamente en este importante evento, que destac\u00f3 por su enfoque en compartir conocimientos relevantes y facilitar el di\u00e1logo entre los distintos actores de la industria. Esta presentaci\u00f3n proporcion\u00f3 una perspectiva detallada sobre el crecimiento del sector y las \u00e1reas con mayor potencial de expansi\u00f3n, evidenciando el compromiso del gremio con el avance y la innovaci\u00f3n en la industria.<br>\nBajo la experta gu\u00eda del Sr. \u00c1ngel Acevedo, presidente de COPECOH, se desvelaron datos que no solo reflejan el crecimiento robusto del sector en 2023, con un aumento del 9% en ventas, alcanzando los S\/8,800 millones, sino que tambi\u00e9n destacan el potencial a\u00fan sin explotar. A pesar de los desaf\u00edos econ\u00f3micos, el sector cosm\u00e9tico e higiene personal ha demostrado ser resiliente, impulsado especialmente por la demanda en tratamientos faciales, una categor\u00eda que creci\u00f3 un impresionante 32% el a\u00f1o pasado.<br>\nEl an\u00e1lisis detallado revela que, aunque se ha logrado un progreso significativo, a\u00fan estamos navegando solo la mitad del oc\u00e9ano de oportunidades. Con un mercado \"virgen\" del 66% en tratamiento facial, 62% en l\u00edneas corporales y 50% en fragancias, el llamado a la acci\u00f3n es claro: hay un vasto territorio por conquistar. La recomendaci\u00f3n del Sr. Acevedo a los inversionistas extranjeros de enfocarse en productos innovadores en estas categor\u00edas subraya la necesidad de una estrategia audaz y visionaria.<br>\nEste crecimiento no solo se sustenta en la innovaci\u00f3n de productos y el desarrollo de nuevos canales, sino tambi\u00e9n en un cambio en las tendencias de consumo. Los consumidores de hoy buscan marcas con prop\u00f3sito, prefieren la compra digital y est\u00e1n m\u00e1s informados sobre los ingredientes y beneficios de los productos que eligen, lo que ha llevado a un auge en el mercado dermocosm\u00e9tico.<br>\nMirando hacia el futuro, COPECOH proyecta un crecimiento continuo para el sector, con un aumento esperado del 6% en la facturaci\u00f3n para 2024 y 2025. Este optimismo se basa en el s\u00f3lido desempe\u00f1o de categor\u00edas como tratamiento facial y maquillaje, y aunque algunas categor\u00edas pueden mostrar un crecimiento m\u00e1s moderado, el panorama general es prometedor.<br>\nEn SCR Consultores, creemos firmemente en el potencial del sector cosm\u00e9tico e higiene personal. Este estudio no solo valida nuestra confianza en el mercado, sino que tambi\u00e9n refuerza nuestro compromiso de apoyar a nuestros clientes y stakeholders a navegar este paisaje en evoluci\u00f3n. El Estudio de Inteligencia Comercial proporcionada por COPECOH es una herramienta invaluable en este viaje, permiti\u00e9ndonos anticipar tendencias, adaptarnos a las necesidades cambiantes del consumidor y, en \u00faltima instancia, asegurar que nuestras estrategias est\u00e9n alineadas con las proyecciones de crecimiento del sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>By SCR Consulting Fiorella De la Cruz Huam\u00e1n, Consultant &amp; Comercial and Marketing Head of SCR Consulting The Commercial Intelligence Study: Annual Results 2023 and Projections 2025, conducted on February 27, marked a significant moment for the cosmetics and personal care sector in Peru. Organized by the \u201cGremio de Cosm\u00e9tica e Higiene Personal\u201d (COPECOH) of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,81],"tags":[],"class_list":["post-4656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-cosmetics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defining the\u00a0Future of the\u00a0 Cosmetics and\u00a0Personal Care Sector - SCR Consulting<\/title>\n<meta name=\"description\" content=\"Highlights from COPECOH\u2019s Commercial Intelligence Study: Peru\u2019s cosmetics and personal care market grew in 2023, with strong gains in facial treatments and positive projections for 2024\u20132025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrconsultings.com\/es\/defining-the-future-of-the-cosmetics-and-personal-care-sector\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defining the\u00a0Future of the\u00a0 Cosmetics and\u00a0Personal Care Sector - 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